Industry · 04
High-converting experiences on Shopify, WooCommerce, and custom platforms. Optimised for search, mobile, and checkout — revenue, not just a prettier theme.
How we work it
Web design for e-commerce brands at Webwave is stores that sell, not just look expensive.
Shopify, WooCommerce, and custom stores engineered to sell.
Brief this work200+
Sites launched across Canada
90+
PageSpeed scores, by design
2019
Studio founded in Toronto
3.8×
Average lift in qualified leads
01 — Discovery
We write service-area and proof pages when they are true. We mark up the organisation and the offer so Google and AI engines can cite you without inventing a feature. Performance is part of trust. A slow e-commerce brands site feels like a company that cannot operate. We treat that as a defect.
02 — Craft
Stores that sell, not just look expensive is not a slogan on a slide. It is the IA, the form, the dashboard, or the gallery — whichever the buyer needs. We have done this across fintech, healthcare, SaaS, stores, property, education, games, crypto, startups, trades, software, apps, and causes. The pattern is the same: senior people, fixed quote, no hostage retainer.
The studio rule
The people you brief are the people who ship.
03 — Toronto
A focused presence can land in three to five weeks. Larger product or catalogue work takes longer and we say so. Photography and motion are directed so the category does not default to stock. If your current site could belong to anyone in the vertical, that is the problem we like. We will replace it with something that could only be you.
The rest of the brief
04
We study how this buyer decides, what compliance or culture forbids, and which page must convert. Then we design a system that can hold proof, product, and a next step. The visual language is specific to the market: calm for care, signal for security, editorial for product, arena energy only when the crowd is real. No cloned “industry template” with the noun swapped.
05
Team, audits, case numbers, campuses, communities, rosters, or impact — whatever is real. We will not fake reviews or pad logos. E-commerce brands audiences punish theatre. They reward clarity. That is why our own work — 247Techify, CYBRXPRT, arosplatforms, ArosBid, Pine Valley, Jaguar — is shown as live sites, not anonymous “fintech startup” blurbs.
06
Many clients start with the site and add SEO or product UI later. The system is built for that. North York is where discovery can happen in the room. Remote teams get the same room on a call. Call +1 (647) 289-1315. Tell us the buyer and the constraint. We will map the pages that matter for e-commerce brands before we talk about colour.
07
Optional monthly tides cover content, security, and the next campaign page. Staff training is part of handoff so e-commerce brands operations can update hours, rosters, programs, or products without opening a ticket for every comma. If the IA is wrong, we will not sell you hours to paper over it. We will quote the project that actually fixes it.
08
The studio’s standard still holds: enterprise craft, project pricing, Toronto-made. We create the tide for companies that refuse to look small in a large market. Bring the current URL and the outcome. We will return a point of view you can take to your partners even if you do not hire us. That is how we have worked since 2019, and it is how stores that sell, not just look expensive gets a site that can last.
09
E-commerce brands has rituals, seasons, and objections that a generic agency will flatten. We ask about the cycle — intake, raise, match day, listing weekend, audit week — and we design pages that can change on a Tuesday without a developer. That operational honesty is why staff actually use the CMS we leave behind.
10
Disclosures, privacy, warranties, and “how we work” belong in the visual system so they do not look like another website glued to yours. For e-commerce brands, trust is often the product. We put it where the buyer is looking, in language a human can finish. If you cannot stand behind a sentence, we will not put it on the page.
11
We do not vanish on Friday. Included support covers the surprises. After that, stay or go — the site is yours. Stores that sell, not just look expensive deserves a URL that still looks intentional a year later. That is the brief we take, from North York to wherever you serve.
What we ship
01
Shopify and WooCommerce builds
02
Catalogue architecture and merchandising
03
Checkout optimisation
04
Abandoned-cart and loyalty flows
Process
01
We map the business, the buyer, the competitive set, and the constraint. No moodboards until the problem is named.
02
Identity, information architecture, and a visual language that can scale. Then high-fidelity pages with motion that earns its keep.
03
Build, performance, SEO, QA, and a handoff your team can run. Then we watch the numbers and keep the water moving.
Questions
Both. We advise on platform from catalogue, integrations, and team comfort.
Checkout analysis, product-page tests, trust signals, and speed. Abandonment typically drops after the friction is named.
Other industries
Products that pass compliance reviews and still feel inevitable to use.
Calm, PIPEDA-aware clinic and care sites that actually get booked.
Product marketing and app UI in one system — from trial to paid.
Community sites, listings, and tours that convert interest into tours.
Complex offers, made legible. Pipeline pages that sales teams actually send.
Enrolment-first sites for schools, programs, and training brands.
We’ll map the buyer, the constraint, and a site that belongs in this market.
Start a project