Campaign room with abstract chart light on dark screens

Service · 08

Digital marketing

Google Ads, Meta, and content that matches the site. One system from first impression to booked meeting — tracking included.

Campaign room with abstract chart light on dark screens

How we work it

Campaigns that compound, not vanish on Friday.

Webwave Design is the Toronto studio for digital marketing.

Landing pages, tracking, and creative that matches the site. One system from first impression to booked meeting.

Brief this work

200+

Sites launched across Canada

90+

PageSpeed scores, by design

2019

Studio founded in Toronto

3.8×

Average lift in qualified leads

01 — Discovery

Discovery names the buyer, the constraint, and the page that must convert.

We do not open the visual system until that job is clear. Digital marketing is not a moodboard exercise. It is information architecture, proof, and a next step a tired person can take on a phone. We write the sitemap. We write the headings so they mean one thing. We design mobile-first because that is how Toronto actually arrives. Then we draw, with type, colour, and motion that can survive a CMS and a campaign season.

Senior studio workspace with two empty chairs and dual monitors
Brand workshop still life with type, ink, and colour chips

02 — Craft

Craft for us includes Google Ads, Meta, and matching landing pages.

We specify performance as part of design: images, type, and motion must earn their weight. Accessibility is WCAG 2.1 AA, not a slide. PIPEDA-aware forms collect the minimum. Semantic markup is how search engines and AI engines read you. If a component cannot be maintained by your team, it is not done. Handoff includes training, not a drive folder of mystery files. Thirty days of post-launch support is included. Monthly tides are optional.

Dawn loft desk with Toronto window light

The studio rule

The people you brief are the people who ship.

Product interface glow on dark glass

03 — Toronto

Toronto is a contested market.

Your competitors include national templates that look premium in a deck and die in local search. We write nineteen GTA city pages as themselves — Downtown, North York, Midtown, Scarborough, Mississauga, Vaughan — and we refuse to clone the rest. Tracking from first impression to booked meeting only happens when the page is true. Typical Toronto custom work sits between $3,500 and $8,000; e-commerce and product surfaces start higher. We name the number before kickoff. Call +1 (647) 289-1315 or walk into Sheppard and Yonge. The people you brief are the people who ship.

The rest of the brief

After launch, the work keeps moving.

04

We work from 300, 25 Sheppard Ave W, North York, and we ship Google Ads, Meta, and matching landing pages for Canadian teams who are done with templates.

The job is tracking from first impression to booked meeting. Every engagement is a fixed project quote. You own the work on launch day. There is no retainer hostage, no offshore handoff after the pitch, and no surprise second estimate once we have started. Since 2019 we have launched 200+ sites with this rule, and it is why operators keep calling connect@webwave.design instead of shopping a marketplace of themes.

05

What we will not do is sell theatre.

No 200 unused layouts. No lock-in. No junior-only production after a senior pitch. If the offer is confused, we will say so before we draw a hero. If the stack is wrong, we will say so. Digital marketing at Webwave is senior, local, and project-based. That is the whole studio in a sentence, and it is why the site can talk about a tide without being a metaphor factory. The water has to move: launch, measure, and the next honest page.

06

A typical timeline is three to five weeks for a focused site and longer when brand, product, and search travel together.

You will see the calendar before we start. Scope changes are written. Design QA happens on the built work, not only in Figma. Google Ads, Meta, and matching landing pages is reviewed in production by the same people who specified it. That loop is how 90+ PageSpeed and a Fortune-level visual language show up on the same URL.

07

After launch, the architecture should already be ready for SEO, ads, and content.

Headings that can be cited. Pages that can rank. A homepage that does not need a redesign every time marketing wants a campaign. If you want us to stay, we propose a maintenance or search tide with a number and a list of what is in. If you want to run it yourselves, we train you and step back. Either way, digital marketing from Webwave is yours. That is the difference between a studio and a subscription.

08

If you are comparing firms, ask who still draws after the contract is signed.

Ask who writes the schema. Ask who answers when Core Web Vitals slip. At Webwave the answer is this studio — Design, Engineering, and Strategy in one North York practice. Tracking from first impression to booked meeting is the brief we accept. Bring the current site, the analytics, and the outcome. We will send a point of view, a timeline, and a fixed quote. Most first conversations last thirty minutes. That is enough to know whether we are the right shore.

09

We also design the unglamorous surfaces: 404s, empty states, legal pages, and the email that confirms the form arrived.

Digital marketing fails in those corners more often than in the hero. We specify them. We QA them. We keep them on-brand so the company does not look unfinished the moment someone takes a wrong turn. That is Fortune-level craft in the places nobody puts on a homepage, and it is included in the project — not a change order for “oops, the error page is lorem.”

10

Finally, digital marketing from this studio is bilingual-ready when you need it, PIPEDA-aware when you collect anything, and structured for search on day one.

We do not bolt a plugin onto a pretty picture and call it SEO. The picture, the heading, and the schema are one piece of work. That is how we create the tide: not louder, clearer. Clearer is what converts in Canada.

Capabilities

What actually ships.

01

Google Ads and Meta campaigns

02

Landing pages that match the ad

03

Tracking, conversion, and attribution

04

Content systems that feed SEO

05

Creative that looks like the brand

06

Monthly reporting your team can read

Process

Three moves. Then we launch.

01

Discover

We map the business, the buyer, the competitive set, and the constraint. No moodboards until the problem is named.

02

Design the tide

Identity, information architecture, and a visual language that can scale. Then high-fidelity pages with motion that earns its keep.

03

Launch & lift

Build, performance, SEO, QA, and a handoff your team can run. Then we watch the numbers and keep the water moving.

Questions

What clients ask first.

No. We can plan, design, and measure even if media sits with another partner.

Media and content can be project or monthly. The site itself is always a fixed quote.

More capabilities

Brief this service.

Tell us the outcome. We’ll come back with a timeline and a fixed quote.

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